Henderson Land Kicks off its Year of Youth to Inspire Perseverance among Members of the Younger Generation
In evidence of Henderson's ongoing commitment to exercising social responsibility, the Henderson Land Development Group became the first enterprise to hold Theme Years directed toward the promotion of public awareness and actions in respect of major social issues. Starting from 1998, it has successively promoted the Year of Fire Prevention (防火年), the Year of Cleanliness (清潔年), the Millennium Year of Environmental Protection, the Year of Education, the Year of Courtesy, the Year of Team Spirit, the Year of Integrity, the Year of Safety, the Year of Diligence and Savings, the Year of Care and the Year of Seniors. The core objectives of the Theme Years are to improve civic education, to strengthen bonds among people, to care for the elderly and the needy, and to promote social harmony.
Caring for and making contributions to the society with heart. Property Management Department of Henderson commences the “Year of Care”
Given the impact of the international financial tsunami, the economic environment of Hong Kong has changed drastically. Hang Yick responds by inculcating thrift and hard work on the part of companies, employees and citizens in order to become stronger in an adverse environment.
Take “Heaven rewards the diligent, and fancy or simple according one’s budget” as the slogan to call on citizens to return to the traditional Chinese virtues of diligence and thrift.
Well Born attaches importance to employees’ occupational safety and health, and instills information about these matters into the minds of employees, in addition to making efforts to provide employees with a safe working environment. To intensify the publicity, the company formulates a “Safety Year” to cooperate with the OHSAS18001 Occupational Health and Safety Management System, so as to strengthen employees’ awareness of occupational safety and health.
The “Integrity Year” mainly aims at promoting loyalty, integrity and virtue, and arousing citizens to treat people and conduct themselves in the society with integrity for the joint creation of a fair, clean and harmonious society. We encourage ourselves with the motto of “keeping sincere and integral while maintaining clean and honest virtues” in an effort to become the most integral, the cleanest and the most honest property management company in Hong Kong, if not the most prestigious one in Hong Kong.
The “Integrity Year” covers the activities conducted in 2005 and 2006, whose curtain was raised with the “Integrity Year Slogan Creation Competition” for home owners/tenants, employees and cooperation partners, and in which many “Training Classes for Integrity Management Tutors” were run with the help of the Independent Commission Against Corruption (ICAC). More than 300 persons have already completed the courses, and in the days to come, various activities and training sessions will be conducted from the parts to the whole to promote a clean and honest atmosphere all around.
The “Cooperation Year” cuts across the years to extend team spirit.
Well Born sets 2003 as the “Cooperation Year”, originally scheduled for the middle of April, blissfully unaware of the impending appearance of a SARS epidemic unlikely to be repeated during the next hundred years. To avoid increasing the risk of spreading the epidemic, and to cooperate with Hong Kong citizens in fighting against it, the “Cooperation Year” proves to be even more significant, and the management resolutely decides to extend the “Cooperation Year” ceremony.
Through more than 3 months’ of effort by all the citizens of Hong Kong, the epidemic is finally controlled, and calm is restored in Fragrant River, the 3 months’ of efforts by all the citizens of Hong Kong in “working together with one heart to jointly fight against the epidemic” having fully demonstrated the power of team spirit and cooperation, thereby better highlighting the significance of the “Cooperation Year”.
Moreover, the spirit of cooperation is extended over the long-term, and to highlight this significance, the “Cooperation Year” crosses from 2003 into 2004, deepening the promotion theme and fostering and enhancing the spirit of cooperation.
“When you are more polite, people naturally stay around, and happiness comes from their hearts; care about others, modestly yield, and put service first”.
To cooperate with the transformation of the economy of Hong Kong, the service industry has become the mainstream, so the “Politeness Year” is taken as the theme for this year’s forward-looking, all-round upward push for Well Born’s top-quality interactive management service, and at the same time, it is possible for the Fragrant River to reclaim the reputation of the “State of Etiquette”, which is more cordial and attractive, boosting social harmony with each passing day.
It is emphasized in the report on the work of the Government in the millennium year that educational policies are to “be based on knowledge and will attach importance to talents”, which coincides with the aim of the 2001 “Talent Training Year” formulated by Well Born. Well Born allocates special funds to set up a ‘Talent Training Scholarship Program’ to praise students with both fine morals and good academic records who live in the house gardens under its management in order to promote education, improve the academic atmosphere in the hope of catching a whale by throwing out a minnow, and in order to do our bit for training talents for Hong Kong.
On the other hand, with the advancement of society, the management of properties tends to become more diversified and professionalized. In addition to house gardens and building management, it is also necessary to consider the needs in a variety of areas such as environmental protection, home owner/tenant entertainment activities, upgrading of knowledge, and living tastes, demonstrating that Well Born has always attached importance to on-job training for employees in an effort to train specialized talents for specialized jobs and to form a professional property management team.
Upon entry into the 21st century, environmental protection becomes a matter of public concern. Therefore, Well Born sets 2000 as the “Millennium Environment Protection Year” and promotes environmental protection information to home owners/tenants and employees through different types of environmental protection programs. For example, within house gardens the company selects environmental-friendly methods to collect litter, implementing litter classification, and encourages the reduction of litter, conservation of water and electricity, management of noise, and protection of resources. In cooperation with the ISO 14001 Environmental Management System, the company conducts a series of environmental protection activities, including encouraging tenants to classify litter for recycling, using environmental-friendly garbage bags, holding a 100-person tree planting day, beach cleaning activities, and a house garden picture drawing competition on environmental protection, as well as the recycling of old clothes. Through these activities, the company brings environmental protection information to house gardens at every level, thereby creating a beautiful living environment.